About Us

Nemesis is a think tank and consultancy, founded in 2017 by Emily Segal and Martti Kalliala, with nodes in Berlin, Helsinki, and NYC.

Nemesis produces self-initiated, multi-disciplinary research on fashion, subculture, urbanism, technology, design, speed, language, and death.

As a consultancy, Nemesis provides cultural insights, brand positioning, audience mapping, and design strategy.

Clients and Friends

MTV, Rimowa, Off-White, True Religion, Dubai Future Foundation, Full Node, PAN, 2x4, Buffy, Are.na, and the Guggenheim.


The first Nemesis book, SPACE, is forthcoming from Garret Publications in 2019.  

SPACE maps a series of real and imaginary spaces as it lays out many of the ideas that have generated through our first year in collaborative practice as Nemesis.

About the Founders

Emily Segal is an artist, writer, and trend forecaster. She previously co-founded the collective K-HOLE, whom Vogue called “pop culture’s favorite trend forecasters.” K-HOLE has been covered by The New York Times, The Guardian, Wired UK, VICE, Fast Company and many other publications. They coined the concept normcore, which was short-listed for the Oxford English Dictionary’s Word of the Year in 2014.

Martti Kalliala is an architect, musician, and designer. He is half of the acclaimed electronic music duo Amnesia Scanner. Formerly, he worked for the architecture firm OMA in Rotterdam. He is the author of the book Solutions Finland (Sternberg Press) as well as many essays on culture, technology, and design.

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© 2018