Nemesis
Nemesis is a brand consultancy and forecasting studio working across strategy, language and creative direction.
Founded by Emily Segal and Martti Kalliala, we help clients design for cultural complexity.
Our clients range from emerging technology protocols to established consumer and luxury brands. The New Yorker called us an “’alternative’ consultancy”. We are based in Los Angeles and Berlin.
Get in touch at info@nemesis.global
Services
Brand Strategy
Articulating the who, what, how and why at the heart of the brand. Distilling vision and values. Positioning the brand in its competitive landscape and the world at large.
Creative Direction
High level creative direction across different mediums: graphic design, UX, art direction, sound and more. Execution of design strategies in collaboration with a pool of world class creative talent.
Language and Communication
Developing key brand narratives, tone of voice, taglines and a system of codes and best practices for communication and marketing. Product naming and naming systems.
Cultural Research
Provocative, actionable research on vectors of change across consumer behavior, cultural codes, communication and more.
Get in touch at info@nemesis.global to see what we can do for you.
Clients
Team
Emily Segal is a strategist and cultural analyst, and co-founder of Nemesis. Based in Los Angeles, she is best known for translating emergent cultural signals into positioning, narrative, and strategic direction.
She specializes in identifying cultural patterns and translating niche or complex ideas into broader frameworks without flattening what makes them distinct. Before Nemesis, she co-founded the trend forecasting group K-HOLE, known for coining the term normcore. She led the trend forecasting practice at Wolff Olins and worked as a strategist at 2×4. Segal is the author of Mercury Retrograde, a New York Times New & Noteworthy book, and her writing has appeared in The Guardian, 032c, Dazed, Flash Art, and Frieze. She has taught at the Gerrit Rietveld Academie and Columbia GSAPP, and has been a visiting critic at the Yale School of Art.
Martti Kalliala, co-founder of Nemesis is a strategist and designer, based in Berlin.
He has led strategy work for clients across industries with a particular focus on brands built around new technology. Parallel to Nemesis he is half of the influential electronic music duo Amnesia Scanner, known for its audio-visual live shows, innovative approach to the presentation and distribution of its music and collaborations with brands such as Balenciaga and Gentle Monster. He’s a "Dazed 100" – the annual cohort nominated by Dazed magazine that recognizes 100 creatives and changemakers who are shaping youth culture – and the author of many essays on culture, technology, and design, published in Spike, Harvard Design Magazine, Kaleidoscope, Flash Art and others. Originally educated as an architect he started his career working for OMA, the office of Rem Koolhaas, in Rotterdam.
Autonomous Strategy
Autonomous Strategy is a curriculum and workshop series we developed for strategic thinking with AI and other new technologies in times of volatility – without losing your creativity, your intuition, or whatever else makes your work worth doing. Click to learn more about our last workshop Autonomous Strategy III and to sign up to be notified about future workshops.