Nemesis is a consultancy and creative studio with nodes in Berlin, Los Angeles, and New York.

In addition to client work, Nemesis publishes self-initiated cultural research and incubates projects that explore new creative economies.

Our clients and partners range from emerging technology protocols to established luxury brands.


We work across brand, design strategy, cultural research, and language.

Our clients include: Art Basel, Baggu, Buffy, Delv, Hermès, Louis Vuitton, MTV, Nike, Off-White, Open, PAN, Red Bull Arts, Rimowa, Samara, Sector Finance, The Serpentine, Sub, Urbit / Tlon, True Religion, Virgil Abloh, Yearn DAO.

Get in touch at info@nemesis.global


Emily Segal is an artist, writer, and trend forecaster. She previously co-founded the collective K-HOLE, whom Vogue called “pop culture’s favorite trend forecasters.” K-HOLE has been covered by The New York Times, The Guardian, Wired UK, VICE, Fast Company and many other publications. They coined the concept normcore, which was shortlisted for the Oxford English Dictionary’s Word of the Year in 2014.

Emily’s essays and interviews have appeared in many publications, including the anthologies Solution Love (Sternberg Press) and Supercommunity (Verso). She’s lectured on branding and consumer culture internationally, at venues including TED×Vaduz, The World Economic Forum, MoMA PS1, and the Harvard × Design conference, among others. Previously, she worked as a brand strategist at Wolff Olins and 2×4.

Martti Kalliala is a strategist and designer, originally educated as an architect. He is half of the acclaimed electronic music duo Amnesia Scanner and an advisor and contributor to a number of entities developing technology for new creative economies.

He’s the author of many essays on culture, technology, and design, published in Harvard Design Magazine, Kaleidoscope, Flash Art and others. In a previous life he worked for OMA in Rotterdam.

Lucas Mascatello is an artist, writer, and strategist. Along with Richard Turley, he co founded the independent newspaper Civilization, which has been featured in The New York Times, The Guardian, Dazed, 032c and other publications. In addition to publishing books and newspapers, Civilization also produces a bimonthly radio show on NTS and engages in various other art projects.

Lucas’ writing has appeared in Interview (where he worked as contributing editor), Business of Fashion, Buffalo Zine, Kaleidoscope, Dazed, Ssense, Highsnobiety and several other publications.