Nemesis is a design and strategy consultancy founded in 2017 by Emily Segal and Martti Kalliala, with nodes in Berlin, Los Angeles and Helsinki.
In addition to client work, Nemesis produces self-initiated, multi-disciplinary research on network technology, subculture, urbanism, design, fashion, speed and language.
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Emily Segal is an artist, writer, and trend forecaster. She previously co-founded the collective K-HOLE, whom Vogue called “pop culture’s favorite trend forecasters.” K-HOLE has been covered by The New York Times, The Guardian, Wired UK, VICE, Fast Company and many other publications. They coined the concept normcore, which was shortlisted for the Oxford English Dictionary’s Word of the Year in 2014.
Emily’s essays and interviews have appeared in many publications, including the anthologies Solution Love (Sternberg Press) and Supercommunity (Verso). She’s lectured on branding and consumer culture internationally, at venues including TED×Vaduz, The World Economic Forum, MoMA PS1, and the Harvard × Design conference, among others. Previously, she worked as a brand strategist at Wolff Olins and 2×4.
Martti Kalliala is an architect, musician, and designer. He is half of the acclaimed electronic music duo Amnesia Scanner.
He is the author of the book Solution Finland (Sternberg Press) as well as many essays on culture, technology, and design, published in Harvard Design Magazine and Flash Art among others. Previous to Nemesis he has worked for a number of clients – from cities to institutions such as the Guggenheim and brands such as Cassina – on design and strategy. Formerly, he worked for OMA in Rotterdam.
We work across creative direction, design consulting, cultural research, brand strategy and built environments.
Our clients include: Airbnb / Samara, Art Basel, Baggu, Buffy, Louis Vuitton, MTV, Nike, Open, PAN, Red Bull Arts, Rimowa, Serpentine Galleries, Urbit / Tlon, True Religion and Virgil Abloh / Off-White.
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